Collateral helps business districts effectively market their brand to customers, members, businesses and the public. It helps tell the story of the business district, adds a personal touch and serves as a leave behind for face-to-face meetings. Success may be measured in printing and distribution statistics, business participation through listings and ads, revenue generated, etc.

Well-designed and well-branded print and electronic collateral may increase visibility, extend the district’s reach regionally and nationally, explain the value of the district to members and customers, support the district’s brand, and generate revenue through sponsors and advertising. Collateral examples include brochures, directories, maps, shopping guides, gift guides, coupon books, etc.



With a Venture Portland Collateral/Map/Newsletter Benchmark grant, Hawthorne Blvd Business District brought new energy to their district with a holiday gift guide featuring products from neighborhood businesses.