Strong Membership

Business districts require strong membership to generate revenue, engage enough volunteers to maintain a productive Board and Committees and accomplish goals. Strong membership may be measured by the percentage of district business that are members, the facets of the business district represented by members (retail, services, industry, etc.), the diversity of the Board and the level of member engagement.

Strong Membership projects may help business districts define and deliver member benefits, clearly articulate association value and ensure services are responsive to member needs, build and maintain member tracking systems and streamline and professionalize communication with members. Project examples include membership campaigns, strategic plans, member surveys, member events like mixers, educational seminars or annual meetings, member collateral and other tools or activities that generate member revenue.



With a Venture Portland Strong Membership Benchmark Grant, Pearl District Business Association celebrated the achievements of its members and provided sponsorship opportunities for businesses unable to participate in their other programs.