Web/Social Media Presence

A website and social media presence are vital marketing and communication tools for business districts. They serve as information hubs, business directories, event calendars and often provide the first impression to people researching a district. Districts can measure web/social media success using analytics and statistics such as website hits, unique visitors, Twitter followers, Facebook likes, etc., as well as the percent of district businesses with a strong online presence.

Websites may highlight the district’s unique brand and competitive edge; showcase members; generate revenue through sponsors, ads and on-line payment/donation functionality; highlight events; generate buzz; and tell the story of the district and its business association. Social media (Facebook, Twitter, etc.) complements websites, may help business districts share critical information, drive customers and engage with community members. Web/Social Media project examples include websites, blogs, mobile apps, website translation services, social media strategies, etc.


With a Venture Portland Web/Social Media Presence Benchmark grant, Montavilla/East Tabor Business Association created a new website that features photos of local business owners.