Apply Today – New Awards Program Celebrates Age-Friendly Businesses

Did you know that Portland contains 19,200 neighborhood businesses that employ more than 270,000 people? These businesses contribute to local causes at more than twice the rate of national chains. With such close ties to their communities, it is no surprise that neighborhood businesses also make a conscious effort to create inviting spaces for and employ people of all ages. This is especially important since the number of people age 65 or older in the Portland area will increase 106% to more than 500,000 by 2030. Each year older adults generate more than $7 trillion in economic activity nationwide, a figure that is expected to double by 2032. “Older adults have tremendous economic and social capital,” said Barbara Bernstein, Executive Director of Elders in Action. “We want to highlight the value of older workers and tip our collective hats to those businesses that welcome adults of all ages.”

Because Age-Friendly businesses benefit everyone, we want to celebrate the businesses that are raising the bar for age inclusivity. That is why Venture Portland helped launch the brand-new Age-Friendly Business Awards Program. Do you know a Portland business that goes above and beyond to provide exceptional service to older adults? Are you a Portland business owner with a knack for attracting and retaining older workers? Apply today for an Age-Friendly Business Award or an Age-Smart Employer Award.

The Age-Friendly Business Award recognizes businesses or organizations that create a welcoming environment and provide great service for people of all ages. Anyone may submit an award application for their favorite Age-Friendly Portland business. Winners will be selected based on their commitment and business practices that best serve older adults in Portland.

The Age-Smart Employer Award recognizes businesses or organizations that create workplaces that encourage different generations to work productively side-by-side. Eligible Portland business owners may submit an Age-Smart Employer Award application. Winners will be selected based on their policies and practices that benefit older workers.

Award winners will be celebrated during a breakfast ceremony at Portland City Hall on October 31, 2018, followed by recognition at the Portland City Council meeting that day. “Older generations bring wisdom, talent and capacity that we can harness to strengthen our community,” said Mayor Ted Wheeler. “I believe that age-friendly cities will be more desirable, successful, and economically viable than those that are not. By working across generations, we can develop solutions that are beneficial to people of all ages.”

The deadline for nominations has been extended! Nominations will be accepted through August 17 so submit an award application today!

Download award guidelines, applications and a helpful FAQ at If you have any questions, please contact Shānna Pittman-Frank (Elders in Action): or 503-317-4408.

The Age-Friendly Business Awards Program is a project of the Age-Friendly Portland & Multnomah County collaborative, presented by Elders in Action and Venture Portland. This new recognition program launched in May during Small Business Week