Marketing/Media/PR Campaign

In addition to ongoing marketing efforts, individual campaigns help business districts focus resources around a single idea or theme during a specific time frame and create a call to action. Success may be measured in creating viral content, revenue generation, earned media, increased sales, new customers, inquiries, district traffic, event attendance, website traffic, click-through rates, etc.

Campaigns may focus on specific aspects of the district (restaurants, retail, etc.), be timed around seasonal activities and events (Small Business Week, Summer Local, Localize the Season), highlight a distinct issue (construction, new businesses, etc.), and should result in increased ongoing media coverage and brand recognition.



With a Venture Portland Marketing/Media/PR Campaign Benchmark grant, Multnomah Village Business Association distributed a newspaper pullout that featured district businesses to more than 50,000 households.