July is National Ice Cream Month and with warm weather and sunshine in the forecast, it is the perfect way to stay cool this summer. … Keep Reading ››
Self-sustaining Signature Event
Event success may be measured in revenue, attendance, media coverage, business /vendor participation, sales in the district during the event, etc. Events reach self-sustaining status when they produce enough revenue to cover all of the event’s expenses and generate a profit for the district. Signature events may contribute to the district’s unique brand, benefit members with increased traffic and revenue, market the district, incentivize customers to remain in the district and return throughout the year, and generate continued investment through members, vendors, sponsors and partners. Signature Annual Event examples include annual meetings, street fairs, sidewalk sales, cruise-ins, holiday festivities, parades, pub crawls, etc. *See District Identity description for information about funding opportunities for other events.
With a Venture Portland Self-sustaining Signature Event Benchmark grant, Division Midway Alliance launched an annual event that celebrates the diverse food and business offerings that make their district unique.